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Hi there!
We’re Shalva & Lenny
Previously Life is NOYOKE, now Blending For Good. We’ve been helping people with their Vitamix since 2012.
We’d love to help you, too!
A decade of delighted customers
Trusted by Vitamix veterans
Recommended by the professionals
Shop-Small Vitamix Experiences
If you like to shop small when possible, we ship a curated selection of premium Vitamix blenders. They all come with our expert support.
Vitamix Cookbook
If you’re feeling stuck, check out our interactive Vitamix cookbook. Instant access, lifetime updates.
Vitamix Blenders & Accessories
Here’s our curated selection of Vitamix blenders.
What people are saying
We asked our customers:
What would you tell someone who’s exactly where you were when you first found Blending For Good?
My husband was pushing back on getting a Vitamix when I found Shalva and Lenny. They’re site is at Blending For Good and working with them feels like a friend or a neighbor next door. And whatever they do works because now my husband now uses it more than I do!
Marlene from Houston, Texas
I owned a 80’s Vitamix and more recently a Blendtec. I was unhappy with both. Then found Shalva and Lenny on their YouTube and they helped me “take the plunge” and with a new Vitamix plus the methods to make it work. Cool company.
Anne from Tampa, Florida
Our first Vitamix was from somewhere else. It was fine, but I always regretted not getting it from these guys. We just upgraded to one from Blending For Good and things are different. Using it a lot now. I’d go with them if you can.
Eli from Minneapolis, Minnesota
See the full list of customer reviews here.
Who we serve
Our Community
We’re here for the ones who care. The ones who do the research. Who doesn’t settle for “good enough” (at least not anymore).
You know a $700 Vitamix isn’t just a blender—it’s an investment in yourself and the people you care about. And with that kind of investment, you can’t afford to get it wrong.
That’s exactly who we’ve been serving since 2012. Because when you care this much about getting it right, you deserve experts who care just as much about your success.
Recommended by the PRos
The professionals who know blending best send their people our way.
When my customers need a Vitamix, there’s one place I send them. Proudly recommend!
Jen
My family was the original Vitamix distributor in Australia. I send all my US customers here!
Tommy
From Lenny Gale
We aim to be the obvious choice in your Vitamix journey, wherever you are.
You’re ready to get your first Vitamix. Or your first one in a decade. Exciting!
Problem is most places to get a Vitamix are either generalists, behemoths, confounding, or overgrown. See it?
We’re different. Since 2012, we’ve been the Vitamix specialists—guiding thousands of customers to a machine they love and helping them succeed for years after.
We’re here for people who care.
Take our quiz, browse our Vitamix packages, or contact us directly. We’ll get you set up and be there when you need us.
With gratitude,
Lenny Gale, lenny@blendingforgood.com